An advisor’s job is not to beat the market; rather his job is to understand and help fulfil his client’s financial goals. This is truer in case of HNIs (high net worth individuals). These [...]

Choosing an exit strategy for your business might not seem like an obvious step when you’re just getting started, however planning ahead is an important part of building a business. An exit [...]

Persuading customers to purchase from you again and again has never been a simple accomplishment. Here and there it turns into somewhat simpler when you have an anticipated and repeatable system [...]

It took a pandemic to realize the potential of Medicine App and E-Pharmacies as a technological revolution in the healthcare space. After years of being under a regulatory quagmire because of [...]

People are mostly under the impression that franchising a restaurant is a complicated process. The truth, though, is far from it. Just like any other expansion project, it takes time and effort [...]

As a small manufacturing business owner, you make decisions day in and day out about the direction of your operation. Deciding how to finance your venture is just one of the most important [...]

“Since we cannot change reality, let us change the eyes which see reality.” – Nikos Kazantzakis   PR is great for building a connection with your audience and promoting your key messages, [...]

The ecommerce customer is a moving target.  Online behaviours and buying preferences evolve constantly. Customers jump around relentlessly from apps, to messaging platforms, to social sites and [...]

If you’ve embarked on a course of study of Ayurveda, you’ve likely done so out of passion. You may have found some purpose in the teachings or even some measure of healing in your own life. Then, [...]

Selling any business can be daunting – but listing your health care business for sale can be even more so. Many sellers fall victim to basic mistakes, which end up costing them dearly. To help [...]

As a sale and/or marketing leader, you probably feel the overwhelming pressure to hit various metrics and targets each quarter. If you’re in this position, then it’s safe to say that lead [...]

Spices are extremely popular, especially as the gourmet food trend continues to expand across the nation. A strong, wise and high-quality marketing plan connects your company to your customers. [...]

It was a relief when it was announced in November that three viable COVID-19 vaccine options will soon be available to the public. The developments the Pharma industry have come at phenomenal [...]

Many businesses experience difficulties building their organizations’ credibility and thereby face setbacks in generating leads and filling sales funnels. Enter the eBook. With the advent of the [...]

1) An experience: Last year we bought the membership of a business association. The annual membership fee was only Rs. 3000/-.  One year later, we received a call for a membership renewal. Their [...]

A primary goal of content marketing is to generate leads so that you can close new business. But to achieve that goal, companies can’t just push out content and merely hope it converts. The [...]

There are now so many new supermarkets popping up that it’s extremely hard to come up with a new name that meets all of your criteria, but is also readily available. When coming up with a new [...]

Like their companies’ customers, B2B content and B2C content are not the same. That may seem straightforward, but many marketers forget it when they’re sharing their expertise. [...]

“Research is to see what everybody else has seen, and to think what nobody else has thought.” – Albert Szent-Gyorgyi   Market research is available as a service to help any company, [...]

Propensity modelling is a statistical approach and a set of techniques which attempts to estimate the likelihood of subjects performing certain types of behaviour (e.g., the purchase of a [...]

The science affirms that there is a gaping disconnect between how people sell and how humans make buying decisions. And to make matters worse, the way most salespeople are taught to sell is [...]

The food delivery business is one of the fastest-growing businesses in the hospitality industry. A restaurant is a place for tearing our taste buds. As the world has started accepting different [...]

With nearly 4 million apps available in the Apple App Store and the Google Play Store, users have plenty of options for mobile shopping, entertainment, health, productivity, finances, and other [...]

As you can imagine, the art of Press Release distribution has evolved since its inception (that was decades ago). Essentially, press releases are still distributed to the press and media. [...]

The world is a melting pot of different cultures, traditions, and most importantly, people. Moving from one country to another, you’ll find that there are new rules and customs to learn.  But on [...]

Marketing of any product or service requires advertisement, using newspapers, magazines, hoardings, social media and other platforms. Also, your sales team has to make cold calls to the leads [...]

Running a business from home brings with it a whole host of benefits, but it also has its cons. When your business takes place at home, it’s very easy for household demands to overshadow business [...]

Economic Fact: Last year, the corona virus pandemic led to lock down not only in India but all over the world. Almost all industries came to a standstill. Many feared huge economic losses, the [...]

The first four elements in the services marketing mix are the same as those in the traditional marketing mix. However, given the unique nature of services, the implications of these are slightly [...]

“Let our advance worrying become advance thinking and planning.” ~ Winston Churchill   Project report or business plan is a written statement of what an entrepreneur proposes to [...]

Surveys are a window into your possibilities and clients’ brains. A very much planned lead capability survey can loan understanding into the leader’s contemplations and how the [...]

Meaning: The business development person is responsible for working to increase sales and profits related to the services and products offered by their organization. The business development [...]

Let me tell you a story: A giant ship’s engine failed. The ship’s owners tried one ‘professional’ after another but none of them could figure out how to fix the broken engine. Then they brought [...]

A feasibility study is just what it sounds like: a systematic study to understand whether or not a specific project, venture, or approach is feasible. The ultimate outcome of any feasibility [...]

1) What is passive income?: Passive income is generally defined as the flow of income earned with less effort or more effort. Passive income is any income that you can earn without much effort or [...]

Today, our users are actively looking for a personalized customer experience. Targeted SMS marketing is a great way to respond to that need by ensuring that the messages those customers receive [...]

So, you’ve embarked on the entrepreneurial journey to build your own portal/application. You’ve got the idea in place, but the significance of getting the architecture right is extremely [...]

With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today. Ecommerce marketing and digital [...]

What is a Subsidy? A subsidy is a benefit usually given by the government to an individual, business, or institution that further sells subsidized products to people. Subsidy is a part of [...]

“Social media is about sociology and psychology more than technology.” – Brian Solis   Facebook is a great avenue for large and small businesses to promote themselves. From building [...]

One of the hardest business areas for small business these days is marketing. On one side, marketing opportunities have become widely available, but also very complex for most. Marketing [...]

WordPress site is a crucial component of for sales strategy of any business. As such, you’ll want to make sure every facet of it is geared towards increasing conversions. Failure to do so could [...]

The Pandemic & It’s Effects The COVID-19 has resulted in schools shut all across the world. India went into a lockdown on March 25, 2020, the largest in the world, restricting 1.3 billion [...]

“Websites promote you 24/7: No employee will do that.”   Everywhere you look, people are on their phones. And when they’re not on their phones, they’re looking at their tablets. This is no [...]

  It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. – Warren Buffett   Marketing is the set of processes and [...]

Nowadays, local search engine optimization (SEO) has become critical to the success of many businesses—almost half of all searches on Google (46%) are searching for local information. As more [...]

There are several reasons why your website could be losing sales, from slow loading times to a buggy checkout. The biggest reasons why websites lose sales include: Here are some of the dead [...]

“As more and more artificial intelligence is entering into the world, more and more emotional intelligence must enter into leadership.”   With every passing day, Artificial Intelligence is [...]

“Well written article as like as Wrist Watch of Dad, that’s hookup you wear it again and again” ― Momenul Ahmad. For some time now, marketing experts have debated whether to invest in [...]

“Channel partners prefer to work with the market leaders and not with unknown brands.” ― Hans Peter Bech   Channel partner investments should deliver a competitive advantage to your [...]